SIALKOT – The Trade Development Authority of Pakistan (TDAP), in collaboration with the Sialkot Women Chamber of Commerce and Industry, hosted an Investment Readiness Programme to empower women entrepreneurs with essential business skills.
Held on May 21, 2025, the one-day workshop attracted 30 women-led startups and SMEs, focusing on strategic planning, financial literacy, investor engagement, and documentation preparation. The session was led by Saad Ashraf Raja, founder of Edlytica, who introduced participants to the Business Model Canvas and various funding options, including bank loans, angel investment, and venture capital.
The initiative is part of TDAP’s broader strategy to strengthen women’s entrepreneurial ecosystem, ensuring greater access to capital in underserved regions.
