ISLAMABAD – American multinational IT company Affinity has expressed strong interest in expanding its operations in Pakistan, citing the country’s skilled workforce and promising IT sector. During a meeting with Prime Minister Shehbaz Sharif, Affinity’s delegation praised the expertise of over 1,000 Pakistani professionals already employed at the company, emphasizing their critical role in its regional success.
PM Shehbaz Sharif proposed the establishment of a world-class call center in Pakistan to serve domestic and international clients. He reiterated the government’s commitment to equipping the youth with advanced skills in IT, artificial intelligence (AI), and emerging technologies. The goal of achieving $25 billion in IT exports remains central to these efforts.
Affinity CEO Jeremy Cappellis lauded Pakistan as an ideal destination for investment, recognizing the country’s potential to compete globally in technology-driven industries. Finance Minister Muhammad Aurangzeb assured Affinity of a business-friendly environment, highlighting ongoing tax reforms and digitalization initiatives aimed at attracting foreign investors.
This development signals growing international confidence in Pakistan’s IT sector, paving the way for new opportunities in innovation and technology.
